Naresh Kshetri

Naresh Kshetri is currently an Assistant Professor of Cybersecurity at the Department of Math, CS, and IT, Lindenwood University. He completed his PhD (Computer Science) from University of Missouri – St. Louis (UMSL), graduated with an MS (Cybersecurity) from Webster University, and also earned an MCA (Computer Applications) degree from University of Allahabad. With more than nine years of experience and research interests in Cybersecurity, Blockchain technology, he has published in various journals, conferences, and book chapters. His research is funded by the University of Missouri – St. Louis, MO, USA and the Lindenwood University, MO, USA. Dr. Naresh has taught various CS courses at both the undergraduate and graduate levels. His teaching horizon expands from high school level teaching to university level teaching. He is also a member of IEEE and Associate Editor for Journal of Digital Security and Forensics. He loves watching biopic movies and playing chess during his free times. For more about Dr. Naresh, please visit his website at

Publications

Exploring the Intersection of Digital Marketing and Retail: Challenges and Opportunities in AI, Privacy, and Customer Experience
Exploring the Intersection of Digital Marketing and Retail: Challenges and Opportunities in AI, Privacy, and Customer Experience
James Hutson, Kyle Coble, Naresh Kshetri, Andrew Smith. © 2023. 23 pages.
The objective of this chapter is to examine the impact of emerging technologies, such as AI, NLP, VR, and AR, on the digital marketing landscape. It highlights the transformative...