Narendra Kumar

Narendra Kumar earned his Ph. D. from JS University, Shikohabad, India and currently working as Assistant Professor at Amity Institute of Travel & Tourism, Amity University, Noida. With 23 years of experience in travel & tourism, he has made significant contributions to the area of tourism education. Dr. Kumar has a strong interest in Business travel, tourist behaviour and visitor experiences and has published extensively on related topics. In addition to his academic pursuits, Dr. Kumar is actively involved in helping young graduates of tourism and hospitality domain to help them in establishing their start-ups. He has been invited to speak at numerous conferences and seminars on tourism and related fields and his current research focuses on student mentoring. Dr. Kumar’s previous works include one edited book on “Tourist Behaviour” published by Apple Academic Press, USA; one book on “Digital Marketing” and one on “Ethical Aspects of Business in Tourism”.

Publications

Preface
Preface
Swati Sharma, Narendra Kumar, Vasco Ribeiro dos Santos, Karen Miranda-Fernandez. © 2024. 7 pages.
This Preface is included in the book Bleisure Tourism and the Impact of Technology.
Demystifying the Technology Adoption by the Asian Cargo Industry: A Bibliometric Analysis and Future Directions
Demystifying the Technology Adoption by the Asian Cargo Industry: A Bibliometric Analysis and Future Directions
Narendra Kumar, Swati Sharma. © 2024. 23 pages.
The Asian cargo industry stands at the forefront of global trade, serving as a critical artery for the movement of goods and commodities across continents. In this chapter, the...
The Interactive Bleisure Event: Gamification and Bibliometric Trends Transforming Attendee Participation
The Interactive Bleisure Event: Gamification and Bibliometric Trends Transforming Attendee Participation
Narendra Kumar, Swati Sharma, Gaurav Kumar Gupta. © 2024. 22 pages.
This study explores the emerging concept of “bleisure”-the integration of business and leisure- within the context of interactive events, focusing particularly on the role of...
Transforming Traditions of University Convocations Through Virtual Platforms: A Case of Amity University India
Transforming Traditions of University Convocations Through Virtual Platforms: A Case of Amity University India
Narendra Kumar, Swati Sharma. © 2024. 17 pages.
Covid has brought many challenges to the ceremonial events at educational institutions. Holding graduating ceremonies or convocations are an integral part of the life of any...
Exploring the Future Trends of Bleisure Tourism in Nepal
Exploring the Future Trends of Bleisure Tourism in Nepal
Narendra Kumar, Subhadip Majumder. © 2024. 22 pages.
The purpose of this research study is to investigate the developing trend of bleisure tourism in Nepal, which is characterised by tourists who combine business and leisure...
Demystifying the World of Blockchain Startups: Scope and Opportunities in India
Demystifying the World of Blockchain Startups: Scope and Opportunities in India
Narendra Kumar, Swati Sharma. © 2024. 24 pages.
This chapter conducts a thorough examination of the landscape surrounding blockchain startups in India, aiming to unravel the intricacies, challenges, and transformative...