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About Us

Narayan Kayarkatte

Narayan Kayarkatte is a distinguished Research Professor at the College of Management & Commerce, Srinivas University, Mangalore, Karnataka, India. With a wealth of experience in academia and research, Dr. Kayarkatte brings a unique blend of expertise to his role. His scholarly pursuits encompass a broad spectrum within management and commerce, focusing on cutting-edge research that addresses contemporary challenges and contributes to advancing knowledge in the field. Known for his dedication to excellence and commitment to fostering academic growth, Dr. Narayan Kayarkatte is a respected figure in the academic community, revered for his contributions to research and education.

Publications

Harmony in Consumption: Navigating the Landscape of Eco-Conscious Marketing

This chapter explores nascent marketing and consumer science developments, emphasizing ethical and sustainable practices. This study examines various aspects of ethical marketing...

Eco-Conscious Consumption: Nurturing Sustainability in Industry 5.0

This chapter explores the pivotal role of sustainable consumption and the heightened consumer awareness of eco-friendly products in Industry 5.0. Analyzing current trends and...