Hershey, Pennsylvania
New York, New YorkBeijing, China

Naoual Bouhtati

Naoual Bouhtati is a PhD student at the National School of Business and Management of Fez, University Sidi Mohamed de Ben Abdellah (Morocco). His research focuses on marketing, logistics and performance management.

Publications

Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration
Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration
Lhoussaine Alla, Naoual Bouhtati, Mourad Aarabe, Nouhaila Ben Khizzou. © 2025. 34 pages.
Customer engagement has become a critical component of business success in the digital age. Challenges to this commitment include creating personalized experiences, building...
Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration
Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration
Ikram Ed-Daakouri, Naoual Bouhtati, Lhoussaine Alla. © 2025. 34 pages.
Territories, whether urban or rural, face increasing competition to attract residents, businesses, and tourists. Smart marketing strategies, based on the use of advanced...
Logistic Clustering Dynamics Determinants: A Bibliometric and Prospective Approach
Logistic Clustering Dynamics Determinants: A Bibliometric and Prospective Approach
Naoual Bouhtati, Mourad Aarabe, Lhoussaine Alla, Youssef El Yaacoubi. © 2025. 36 pages.
The study aims to explore the future evolution of the dynamics of logistics clusters through a systematic and qualitative bibliometric approach. The research gaps identified are...
Smart Data Analytics for Efficient Mapping of Customers' Online Shopping Behavior: A Systematic Review of the Literature
Smart Data Analytics for Efficient Mapping of Customers' Online Shopping Behavior: A Systematic Review of the Literature
Ikram Ed-Daakouri, Lhoussaine Alla, Naoual Bouhtati. © 2025. 32 pages.
This chapter examines the role of Smart Data Analytics (SDA) in enhancing customer behavior mapping within e-commerce. Through the analysis of 35 scientific articles, five key...
Digital Logistics Solutions for Effective SME Performance: Case of Small Connected Businesses
Digital Logistics Solutions for Effective SME Performance: Case of Small Connected Businesses
Naoual Bouhtati, Mourad Aarabe, Lhoussaine Alla. © 2025. 32 pages.
With the rapid evolution of digital technologies, the adoption of digital logistics solutions has become essential to ensure the performance of small businesses. However, despite...
Determinant of the Compliant Behavior of the Taxpayer: Bibliometric and Prospective Approach
Determinant of the Compliant Behavior of the Taxpayer: Bibliometric and Prospective Approach
Lhoussaine Alla, Bouchra Alj, Mourad Aarabe, Majda El Agy, Badr Bentalha, Naoual Bouhtati. © 2025. 32 pages.
Tax compliance, a key issue for governments, requires a better understanding of the determinants of taxpayers' behaviour. This research, using a bibliometric and prospective...
Smart Data Analysis and Prediction of Responsible Customer Behaviour in Tourism: An Exploratory Review of the Literature
Smart Data Analysis and Prediction of Responsible Customer Behaviour in Tourism: An Exploratory Review of the Literature
Naoual Bouhtati, Lhoussaine Alla, Ikram Ed-Daakouri. © 2024. 24 pages.
This research seeks to analyze how the use of smart data analytics solutions by tourism stakeholders can promote the prediction of responsible customer behavior. After a...
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Naoual Bouhtati, Lhoussaine Alla, Badr Bentalha. © 2023. 12 pages.
Customer knowledge is a strategic element, and its importance is growing all the time. The role of the vast quantities of information available in customer relationship...