Naoual Bouhtati

Naoual Bouhtati , PhD student at the National School of Business and Management of Fez, University Sidi Mohamed de Ben Abdellah (Morocco). His research focuses on marketing, logistics and performance management.

Publications

Smart Data Analysis and Prediction of Responsible Customer Behaviour in Tourism: An Exploratory Review of the Literature
Smart Data Analysis and Prediction of Responsible Customer Behaviour in Tourism: An Exploratory Review of the Literature
Naoual Bouhtati, Lhoussaine Alla, Ikram Ed-Daakouri. © 2024. 24 pages.
This research seeks to analyze how the use of smart data analytics solutions by tourism stakeholders can promote the prediction of responsible customer behavior. After a...
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Naoual Bouhtati, Lhoussaine Alla, Badr Bentalha. © 2023. 12 pages.
Customer knowledge is a strategic element, and its importance is growing all the time. The role of the vast quantities of information available in customer relationship...