Muskan Gupta

Muskan Gupta is a Research Scholar, Commerce Department (USB), Chandigarh University Mohali, Punjab, India.

Publications

Diversification Benefits and Cross-Volatility Effects in Cryptocurrency Portfolios: A Diagonal BEKK Model Perspective on Bitcoin and Bitgreen
Diversification Benefits and Cross-Volatility Effects in Cryptocurrency Portfolios: A Diagonal BEKK Model Perspective on Bitcoin and Bitgreen
Muskan Gupta, Mukul Bhatnagar, Pawan Kumar, Sanjay Taneja. © 2024. 22 pages.
This study explores the connection between green cryptocurrency and volatility, a significant feature of cryptocurrencies. The frequent and large price swings that...
Cultural Marketing in the Digital Era
Cultural Marketing in the Digital Era
Sanjay Taneja, Muskan Gupta, Padam Bhushan, Mukul Bhatnagar, Amandeep Singh. © 2023. 14 pages.
The practice to maintain or build relationships with various people of different cultures is defined as cultural marketing. The more meaningful the relationships are built with...