Muhammad Saleem

Muhammad Saleem is working as a Lecturer in the College of Business, University of Buraimi, Oman.

Publications

Digital Marketing Through Social Media Best Practices: A Case Study of HEIs in the GCC Region
Digital Marketing Through Social Media Best Practices: A Case Study of HEIs in the GCC Region
Muhammad Saleem, Shad Ahmad Khan, Ibrahim Rashid Al Shamsi, Hesham Magd. © 2023. 14 pages.
The exponential growth of social media usage during the past few years has unfolded unprecedented opportunities. The effective utilization of relevant social media tools, which...
Content Marketing Framework for Building Brand Image: A Case Study of Sohar International School, Oman
Content Marketing Framework for Building Brand Image: A Case Study of Sohar International School, Oman
Muhammad Saleem, Shad Ahmad Khan, Hesham Magd. © 2022. 20 pages.
In an increasingly interconnected digital world, content marketing plays a pivotal role in building the brand image of contemporary organizations. For the current study, a...