Muhammad Farrukh

Muhammad FarrukhMuhammad Farrukh is a dedicated researcher and educator with a strong focus on management studies. My research encompasses two distinct areas of interest. Firstly, I am deeply engaged in studying ways to encourage students to become entrepreneurs. I explore innovative approaches and effective strategies to inspire and motivate students to embark on entrepreneurial journeys, equipping them with the necessary skills and knowledge for success in the business world. Secondly, I am actively involved in research on human behavior and environmental management. My work examines the intricate relationship between human behavior and its impact on environmental sustainability. I investigate the cognitive, emotional, and motivational factors influencing individuals' attitudes and actions toward the environment. By understanding these dynamics, I strive to identify effective behavior change strategies and promote sustainable practices.

Publications

Exploring the Intersection of AI and Human Resources Management
Exploring the Intersection of AI and Human Resources Management
Muhammad Rafiq, Muhammad Farrukh, Rizwan Mushtaq, Omkar Dastane. © 2024. 307 pages.
In today's rapidly evolving digital landscape, the power of Artificial Intelligence (AI) is increasingly recognized as organizations seek to disrupt and transform processes...
Climate Change Mitigation Through AI Solutions
Climate Change Mitigation Through AI Solutions
Muhammad Rafiq, Muhammad Farrukh. © 2024. 19 pages.
This chapter delves into the transformative potential of artificial intelligence (AI) in climate change mitigation, examining its applications, ethical implications, and future...