Muhammad Farrukh

Muhammad FarrukhDr. Farrukh holds a Ph.D. in Management with a focus on intrapreneurship and industrial psychology. Currently based at Shenzhen MSU-BIT, he brings a wealth of experience from previous roles at institutions such as Beijing Institute of Technology, China, University of Cyberjaya, and Limkokwing University of Creative Technology. An Adjunct Lecturer at UCSI in Malaysia, Dr. Farrukh has extended his teaching expertise to universities in Thailand and Pakistan.
Beyond academia, he actively contributes to the scholarly community as an associate editor and reviewer for reputable SSCI indexed journals.With a publication record in SSCI and Scopus indexed journals and research featured in ESI's top-cited publications, Dr. Farrukh brings a unique blend of academic expertise and practical experience. His hands-on involvement as an active member of a founding teams, playing a key role in launching ventures, adds a practical dimension to his profile. Through his comprehensive background and dedication to bridging theory and practice, Dr. Farrukh is poised to make enduring contributions in the field of management and beyond.

Publications

Exploring the Intersection of AI and Human Resources Management
Exploring the Intersection of AI and Human Resources Management
Muhammad Rafiq, Muhammad Farrukh, Rizwan Mushtaq, Omkar Dastane. © 2024. 307 pages.
In today's rapidly evolving digital landscape, the power of Artificial Intelligence (AI) is increasingly recognized as organizations seek to disrupt and transform processes...
Climate Change Mitigation Through AI Solutions
Climate Change Mitigation Through AI Solutions
Muhammad Rafiq, Muhammad Farrukh. © 2024. 19 pages.
This chapter delves into the transformative potential of artificial intelligence (AI) in climate change mitigation, examining its applications, ethical implications, and future...