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About Us

Muhammad Faisal Rasheed

Muhammad Faisal Rasheed is an Assistant professor of Marketing at GIKI School of Management Ghulam Ishaq Khan Institute of Engineering and Technology, Topi Pakistan. Dr Faisal has been associated with various business schools i.e, UCP Business School Lahore, Kedge Business School and IAE AIX Graduate School France where he taught virety of courses in Marketing and Management domain He holds a Ph.D. degree in Marketing Ethics from Aix-Marseille University France. Prior to his PhD, he holds a master research degree in Marketing from IAE AIX. His research interests are ethical decision-making, supply chain practices, tourism and healthcare services, services marketing, branding, and customer experience.

Publications

The Future of World Tourism: The Role of World Bodies

The chapter covers the role of leading international organisations which are working to transform tourism industry into sustainable tourism. The organisations are working with...