Muhammad Asim Nawaz

Muhammad Asim Nawaz is an assistant professor of Marketing at Lyallpur Business School, Faculty of Economics and Management Sciences, Government College University, Faisalabad. His research interests include: destination brand management, destination loyalty, revisit intention, and consumer behavior. He has supervised many master's and PhD candidates at the business school. He has published research articles in numerous national and international generals. He is enthusiastic to work in challenging and take up new projects and assignments.

Publications

Reason for and Reason Against the Eco-Tourist Behavioral Framing: A Study Based on Behavioral Reasoning Theory
Reason for and Reason Against the Eco-Tourist Behavioral Framing: A Study Based on Behavioral Reasoning Theory
Faiza Sultan, Muhammad Asim Nawaz, Ahsan Zubair. © 2024. 19 pages.
This book chapter deals with ecotourism under the umbrella of the new emerging theoretical framework of behavioral reasoning theory. This new emerging theory can be useful for...
Ecological Sightseeing: The SOR-Based Perspective
Ecological Sightseeing: The SOR-Based Perspective
Faiza Sultan, Asif Ali Safeer, Muhammad Asim Nawaz, Waqas Sarwar. © 2024. 18 pages.
This chapter delves into the ecotourism landscape of Pakistan, offering a fresh perspective through the lens of the S-O-R framework. The current state of ecotourism in Pakistan...