Mudita Sinha

Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D., Masters in Marketing Management, and MBA. Dr. Sinha is an experienced researcher, faculty, and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry, Business Education, Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences.

Publications

Demystifying Artificial Intelligence and Customer Engagement: A Bibliometric Review Using TCCM Framework
Demystifying Artificial Intelligence and Customer Engagement: A Bibliometric Review Using TCCM Framework
Arabinda Bhandari, Mudita Sinha. © 2024. 28 pages.
Artificial intelligence (AI) has grabbed the attention of the extent of literature and customer engagement of many business organizations in the past decade, especially with the...
How E-Working Is Effective in Education: Observable Determinants and Challenges
How E-Working Is Effective in Education: Observable Determinants and Challenges
Mudita Sinha, Radha Yadav, Minakshi Kishore. © 2023. 20 pages.
The study focuses on the critical observable determinants reflecting the benefits of e-working for academicians. It highlights the four core constructs—work-life balance, job...