Mourad Aarabe

Mourad Aarabe is a PhD student at the National School of Business and Management of Fez, Sidi Mohamed Ben Abdellah University (Morocco). His research focuses on tourism, marketing, digital marketing, and management.

Publications

Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review
Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2024. 20 pages.
The research on smart tourism experiences that take into account the responsible behavior of travelers is booming. The relationship between the development of memorial consumer...
Marketing Applications of Emerging Technologies: A Systematic Literature Review
Marketing Applications of Emerging Technologies: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2024. 25 pages.
In today's global environment, integrating emerging technologies has become a necessity. This book explores the intersection of technology and marketing, providing an...
The Impact of Digitalisation on the Customer Experience in Medical Tourism: A Systematic Review
The Impact of Digitalisation on the Customer Experience in Medical Tourism: A Systematic Review
Ben Khizzou Nouhaila, Mourad Aarabe, Lhoussaine Alla. © 2024. 21 pages.
This chapter delves into the transformative effects of digitalization on medical tourism, focusing on how it shapes the customer experience. It examines the various digital...
Practices of Qualitative Studies in Medical Sciences: The Focus Groups Method Applied to Patients
Practices of Qualitative Studies in Medical Sciences: The Focus Groups Method Applied to Patients
Nouhaila Ben Khizzou, Mourad Aarabe, Lhoussaine Alla. © 2024. 24 pages.
This chapter provides guidance on how to conduct focus groups and how they can be applied to the patient journey in a healthcare setting. A literature review was carried out to...