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About Us

Monica Chaudhary

Monica Chaudhary is an Associate Professor, Dept. of Marketing, SP Jain School of Global Management, Sydney, Australia. Her research interests lies in the areas of consumer behaviour, tourism and entrepreneurship. She has published several research papers in high impact factor and top ranked business journals.

Publications

Artificial Intelligence (AI) for Tourism Start-Ups

This chapter explores the dynamic intersection of artificial intelligence (AI) and the startup landscape within the tourism industry. It investigates how AI has the potential to...

An Evaluative Framework for the Most Suitable Theory of Mobile Learning

The focus of ICT in education has shifted from e-learning to mobile learning as mobile devices offer many technological and pedagogical affordances coupled with their...