Mohit Kukreti

Mohit Kukreti is a PhD holder in Human Resource Development with over two decades of academic & administrative experience in the international Higher Education Institutions in Nepal, Ethiopia, and Oman. He had served as a Program Director of 6 CAS Colleges for the IBA Program and HoD of the Business Department with the DG CAS Ministry of Higher Education. He is associated as a senior faculty member, Business Administration Department with the new government university in Oman - University of Technology and Applied Sciences (CAS Ibri). He has contributed several articles and chapters in the peer-reviewed, and Scopus journals. He has served as session chair and Journal editors. His research areas are HRD, higher education strategy development and quality assurance, entrepreneurship, tourism development planning, and luxury tourism, etc.

Publications

Neuromarketing Science: A Road to a Commercial Start-Up
Neuromarketing Science: A Road to a Commercial Start-Up
Aarti Dangwal, Devesh Bathla, Mohit Kukreti, Mankaj Mehta, Prashant Chauhan, Ruhi Sarangal. © 2023. 10 pages.
Neuromarketing is ruling the industry making all other traditional ways obsolete as the future of marketing is getting more demanding. As a matter of fact, neuro marketing is...