Mohd Raziff Jamaluddin

Mohd Raziff Jamaluddin or fondly called as Raziff is a Senior Lecturer in the Faculty of Hotel and Tourism Management. He has an accumulation of 10 years of experience in teaching, research and consultation in the area of hospitality and tourism. Currently, he holds a position of Deputy Dean (Research and Industry Linkages), which require him to spearhead the Faculty into becoming the best hospitality and tourism resource center in Asia. Just completing his PhD study in the area of Luxury Hotel Branding, his areas of concentration are wide encompassing event rating, consumer behavior, financial management, and hospitality branding.

Publications

Co-Creation of Destination Image and Food Tourism of the Emerging Economies
Co-Creation of Destination Image and Food Tourism of the Emerging Economies
Rahmat Hashim, Mohd Raziff Jamaluddin. © 2022. 14 pages.
The changing foodscape in society has redefined the role of food beyond the biological needs for survival. Food has always played an essential role in travel experiences;...
Positioning and Branding Tourism Destinations for Global Competitiveness
Positioning and Branding Tourism Destinations for Global Competitiveness
Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin. © 2019. 332 pages.
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning...