Mohamad Hashem

Mohamad Hashem is a Ph.D. scholar in the Department of Marketing and Marketing Research at the University of Valencia, Spain and Business developer at Abu Khader Automotive. His main research interests are service quality, digital marketing, brand love and consumer behaviour for durable products. His research has been published in several international conferences.

Publications

Do Customer Orientation Strategies Drive an Excellent Customer Experience?: The Case of Abu Khader Automotive
Do Customer Orientation Strategies Drive an Excellent Customer Experience?: The Case of Abu Khader Automotive
Mohamad Kamal Hashem, Carla Ruiz-Mafé, Rafael Curras-Perez. © 2024. 24 pages.
The goal of this chapter is to understand how customer orientation may affect car brand loving clients´ attitudes and behaviours during their customer journey. This research...
Disentangling the Link Between Service Quality and Customer Brand Engagement: The Case of Abu Khader Automotive
Disentangling the Link Between Service Quality and Customer Brand Engagement: The Case of Abu Khader Automotive
Mohamad Hashem, Rafael Curras-Pérez, Carla Ruiz-Mafé. © 2024. 32 pages.
The purpose of this chapter is to analyse how the dimensions of service quality affect cognitive, affective and behavioural customer brand engagement. The chapter showcases the...