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About Us

Minna-Maarit Jaskari

Minna-Maarit Jaskari is a University Lecturer (PhD) at the University of Vaasa, Finland. Marketing, design thinking, and research methods are among her award-winning courses. Her current research interests include consumer experiences, sonic branding, virtual brand communities, temporality and spatiality of market spaces, and experiential and innovative pedagogies in higher education. She has published in number of academic journals, including Qualitative Market Research, the Journal of Marketing Education, and the Nordic Journal of Business. She also serves on the editorial board of the Journal of Marketing Education.

Publications

Academic Design Thinking Pedagogy as an Approach to Foster Sustainability Skills in Higher Education

The United Nations' Sustainable Development Goals (SDGs) provide a collaborative framework for sectors worldwide to pursue a just, prosperous, and environmentally sustainable...

One Solution Does Not Fit All: Reward-Based and Meaningful Gamification in Higher Education

This chapter dives into the use of gamification in higher education, evaluating the benefits of gamification, such as increased student engagement and knowledge retention, while...

Luxury Shoppers' Experiences With Background Music: Implications for Luxury Brand Management

This chapter focuses on the impact of music on customers' shopping experiences, both in physical and online luxury retail service settings. It highlights the strategic...

Engaging Minds, Shaping Spaces: Academic Design Thinking Pedagogy in Action

This chapter presents a case study on the conceptualization of an innovation space within a university setting, using the framework of Academic Design Thinking Pedagogy (ADTP)....

Rhythms of Living Cultural Heritage: Co-Creating Memorable Tourism Experiences

Cultural heritage tourism involves traveling to a destination to experience and appreciate its cultural heritage. This type of tourism focuses on exploring historical sites...