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About Us

Minna-Maarit E. Jaskari

Minna-Maarit Jaskari , PhD, serves as a Program Manager and University Lecturer at the School of Marketing and Communication, University of Vaasa, Finland. With a focus on design thinking, marketing analytics, strategic sales management, and research methods, she contributes to the university's teaching from the bachelor to MBA levels. Her dedication to teaching has been recognized, and she strives to continuously improve her educational methods. In her research, Dr. Jaskari explores higher education pedagogies, consumer research, and the impacts of music on consumers. Her findings have been shared in academic journals, including Marketing Theory, Qualitative Research: An International Journal, Nordic Journal of Business, Research in Consumer Culture Theory, Journal of Marketing Education, and Marketing Education Review, among others. Dr. Jaskari also participates in the academic community as a member of the Journal of Marketing Education editorial board and has contributed as a guest editor for several journals. Throughout her career, Dr. Jaskari has sought to balance her roles in teaching, research, and academic service, hoping to make a positive impact on her students and the broader academic community.

Publications

Enhancing High-Quality Pedagogy in Higher Education With MyGPTs: A Case of Tailored Teacher Assistant PedaBuddy

This chapter examines the development and implementation of custom MyGPTs within higher education, using a teacher assistant ‘PedaBuddy' as a detailed case study. It explores...

Bridging the Skills Gap in Higher Marketing Education: Enhancing Graduate Competencies Through Education-Related Industry-Academia Collaboration

Due to technological developments, higher marketing education is undergoing rapid change. Bridging the gap between theoretical knowledge and practical application has become more...

Academic Design Thinking Pedagogy as an Approach to Foster Sustainability Skills in Higher Education

The United Nations' Sustainable Development Goals (SDGs) provide a collaborative framework for sectors worldwide to pursue a just, prosperous, and environmentally sustainable...

One Solution Does Not Fit All: Reward-Based and Meaningful Gamification in Higher Education

This chapter dives into the use of gamification in higher education, evaluating the benefits of gamification, such as increased student engagement and knowledge retention, while...

Luxury Shoppers' Experiences With Background Music: Implications for Luxury Brand Management

This chapter focuses on the impact of music on customers' shopping experiences, both in physical and online luxury retail service settings. It highlights the strategic...

Engaging Minds, Shaping Spaces: Academic Design Thinking Pedagogy in Action

This chapter presents a case study on the conceptualization of an innovation space within a university setting, using the framework of Academic Design Thinking Pedagogy (ADTP)....

Rhythms of Living Cultural Heritage: Co-Creating Memorable Tourism Experiences

Cultural heritage tourism involves traveling to a destination to experience and appreciate its cultural heritage. This type of tourism focuses on exploring historical sites...