Minna-Maarit E. Jaskari

Minna-Maarit Jaskari (PhD) is a Program Manager and University Lecturer at the Department of Marketing, University of Vaasa, Finland. Her current research interests include sounds in branding, consumer experiences in tourism, online brand communities, temporality and spatiality of market spaces, consumer understanding in innovation, and experiential pedagogies in higher marketing education. She has published in academic journals such as Qualitative Market Research, Journal of Marketing Education, and Nordic Journal of Business. She is an editorial board member for the Journal of Marketing Education.

Publications

Academic Design Thinking Pedagogy as an Approach to Foster Sustainability Skills in Higher Education
Academic Design Thinking Pedagogy as an Approach to Foster Sustainability Skills in Higher Education
Minna-Maarit Jaskari. © 2024. 22 pages.
The United Nations' Sustainable Development Goals (SDGs) provide a collaborative framework for sectors worldwide to pursue a just, prosperous, and environmentally sustainable...
One Solution Does Not Fit All: Reward-Based and Meaningful Gamification in Higher Education
One Solution Does Not Fit All: Reward-Based and Meaningful Gamification in Higher Education
Minna-Maarit Jaskari, Henna Syrjälä. © 2024. 28 pages.
This chapter dives into the use of gamification in higher education, evaluating the benefits of gamification, such as increased student engagement and knowledge retention, while...
Luxury Shoppers' Experiences With Background Music: Implications for Luxury Brand Management
Luxury Shoppers' Experiences With Background Music: Implications for Luxury Brand Management
Minna-Maarit E. Jaskari, Hannele Kauppinen-Räisänen, Marie-Nathalie Jauffret. © 2024. 26 pages.
This chapter focuses on the impact of music on customers' shopping experiences, both in physical and online luxury retail service settings. It highlights the strategic...
Engaging Minds, Shaping Spaces: Academic Design Thinking Pedagogy in Action
Engaging Minds, Shaping Spaces: Academic Design Thinking Pedagogy in Action
Minna-Maarit E. Jaskari. © 2024. 22 pages.
This chapter presents a case study on the conceptualization of an innovation space within a university setting, using the framework of Academic Design Thinking Pedagogy (ADTP)....
Rhythms of Living Cultural Heritage: Co-Creating Memorable Tourism Experiences
Rhythms of Living Cultural Heritage: Co-Creating Memorable Tourism Experiences
Minna-Maarit E. Jaskari. © 2023. 16 pages.
Cultural heritage tourism involves traveling to a destination to experience and appreciate its cultural heritage. This type of tourism focuses on exploring historical sites...