Minh Tung Tran

Tran Minh Tung gains (his 1st Doctoral Degree) a Doctor of Business Administration (DBA Degree) in Marketing Management from University of Technology and Management (UITM), Poland and a Master of Science in Business Information Systems from Heilbronn University, German. He is currently Director of Swinburne Vietnam – Danang Location cum Media and Business Lecturer. He has over 18 years of work experience and over 12 years in teaching and sharing at both over 40 Enterprises and over 22 Higher Educational Institutions in Vietnam. His research interests are in Social Media, PR, Marketing, Marketing in Higher Education, Innovation Teaching Methodology, Data Driven Marketing, Information Systems, Standards Based Curriculum, Experience Learning and Gamification in Education. Recently, he has completed and obtained (his 2nd and 3rd Doctoral Degree) EdD - Professional Doctorate in Educational Administration & Leadership and Doctor of Philosophy (Ph.D.) in Media and Communication from European International University, EIU-Paris, France, in 2023 which can assist him in his personal development plan (PDP) and professional career in current role in leading and administrating.

Publications

Advancing the Marketing Technology (MarTech) Revolution
Advancing the Marketing Technology (MarTech) Revolution
Minh Tung Tran. © 2025. 300 pages.
As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today...
Exploiting Simulation Games to Teach Business Program
Exploiting Simulation Games to Teach Business Program
Minh Tung Tran, Thu Trinh Thi, Lan Duong Hoai. © 2024. 23 pages.
The research goal was to present an organized overview of literature related to games-based learning as a tool for improving the excellence and distinctiveness of the teaching...
Adaptive Learning Technologies for Higher Education
Adaptive Learning Technologies for Higher Education
Tran Minh Tung. © 2024. 320 pages.
In today's rapidly evolving higher education landscape, educators face the daunting challenge of providing meaningful and compelling learning experiences to diverse students....
A Systematic Analysis of Artificial Intelligence's Usage in Online Advertising: How Artificial Intelligence Affects Digital Marketing Initiatives
A Systematic Analysis of Artificial Intelligence's Usage in Online Advertising: How Artificial Intelligence Affects Digital Marketing Initiatives
Minh Tung Tran. © 2024. 11 pages.
Online advertising stands out as a sector profoundly impacted by AI, particularly through advancements like machine learning and natural language processing. These developments...
A Systematic Literature Review on the Human-AI Partnership Roles in Higher Education
A Systematic Literature Review on the Human-AI Partnership Roles in Higher Education
Minh Tung Tran. © 2024. 11 pages.
This systematic literature review delves into the intricate roles that AI assumes within the landscape of higher education, focusing on its impact on teaching methods, learning...
Unlocking the AI-Powered Customer Experience: Personalized Service, Enhanced Engagement, and Data-Driven Strategies for E-Commerce Applications
Unlocking the AI-Powered Customer Experience: Personalized Service, Enhanced Engagement, and Data-Driven Strategies for E-Commerce Applications
Minh Tung Tran. © 2024. 8 pages.
In recent times, interest in AI's transformative potential in online advertising has surged. This review critically examines AI's role in enhancing customer experience...