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About Us

Milan Sharma

Milan Sharma is a research scholar in the School of Hotel Management and Tourism at LPU, Punjab. He also works as an assistant professor at SGT University, Gurgaon. His areas of research is hotel innovation, hi-tech services, and hospitality management. He has published his previous work in IEEE and IGI Global (Scopus Indexed).

Publications

Responsible AI Implementation in the Hospitality Sector: Ethical Challenges and Solutions for VR and AR Applications

The hotel sector is leading the charge to harness the power of artificial intelligence (AI), virtual reality (VR), and augmented reality to improve client experiences and...

Enhancing Competitive Advantages Through Virtual Reality Technology in the Hotels of India

VR, or virtual reality, has developed into one of the latest and most well-liked technical advancements and could have an effect regarding the hospitality and tourism industry....

Embracing Technological Disruption: Exploring the Adoption of AI-Driven Solutions in Tourism and Hospitality

In recent years, the tourist and hospitality business has undergone substantial technological disruption due to the rapid progress and use of artificial intelligence (AI) based...

Empowering Hospitality Brands AI Strategies for Enhanced Customer Experiences in Emerging Markets

This study investigates how artificial intelligence (AI) can revolutionize branding strategies in developing countries to enhance guest experiences in the hospitality industry....