Melek Aydin Kanlitepe

Melek Aydin Kanlitepe is a research assistant and Ph.D. candidate at the Hatay Mustafa Kemal University, department of business administration, Turkey. Currently her doctoral research focuses on the consumption aspect of circular economy. Her research interests are planned obsolescence, sustainable consumption, digital marketing, and research methods in social sciences.

Publications

Turkish Consumers' National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism
Turkish Consumers' National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism
Betul Balikcioglu, Melek Aydin Kanlitepe. © 2023. 18 pages.
Focusing on the current ‘Syrian Wave' phenomenon in Turkey in line with consumer behavior through social identity theory, this study examines the serial mediator role of...