Megha Sharma

Megha Sharma is an Assistant Professor at Graphic Era Hill University and has a strong command for research in digital marketing, social media influencers, consumers purchase behaviour, and general management. Her goal is to dig deep in latest trends of digital marketing and new forms of advertisement that could be adopted by the brands to induce and attract customers. She has publications of articles in directory of open access journal, and Scopus indexed journals with publishers like Inderscience and Springer, and have published many book chapters in IGI Global and World Scientific.

Publications

Influencer Marketing: Its Notable Growth in Brands Valuation and Consumer Behavior
Influencer Marketing: Its Notable Growth in Brands Valuation and Consumer Behavior
Harish Kumar, Raj Kumar Singh, Megha Sharma, Anuj. © 2024. 18 pages.
With the growing pace of digitalization and technical innovation, social media influencer marketing has rapidly increased as brands are investing a huge amount in influencer...
Building an Enhanced Futuristic Organizational Hub: Journey of Indian Markets From Industry 4.0 to Industry 5.0
Building an Enhanced Futuristic Organizational Hub: Journey of Indian Markets From Industry 4.0 to Industry 5.0
Megha Sharma, Subhash Chander Arora, Vinod Kumar Singh. © 2023. 11 pages.
With the growing digitalization, the use of machine learning and artificial intelligence has increased in businesses. Humans have gotten smarter while using and collaborating...
Competitive Work Environment: Balancing Deviance to Achieve a Sustainable Workplace
Competitive Work Environment: Balancing Deviance to Achieve a Sustainable Workplace
Megha Sharma, Vinod Kumar Singh, Naman Sharma. © 2022. 15 pages.
With the growing research on deviance, researchers have increasingly identified the two forms of deviance (i.e., positive and negative workplace deviance). In today's...