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About Us

Md. Saifullah Khalid

Saifullah Khalid is an Associate Professor with over 12 years of academic experience and 8 years of industry experience. Holding a Ph.D. and UGC NET qualification, he specializes in marketing, with an MBA. His research focuses on critical areas such as consumer behavior in the digital age, sustainable marketing practices, innovations in marketing technology, services marketing in the experience economy, and e-commerce. Dr. Khalid has contributed significantly to marketing knowledge through numerous publications in national and international journals.

Publications

Sustainable Tourism's Tomorrow: Navigating the Future With Technological Innovations

This chapter explores the symbiotic relationship between technology innovation and sustainable tourism. It elucidates the indispensable roles of data analytics, artificial...