Mayank Sharma

Mayank Sharma is a seasoned academician and researcher specializing in Marketing and International Management. With over 13 years of experience in teaching and research, he is currently associated with Technische Hochschule in Rosenheim, Germany. Dr. Sharma holds a Ph.D. in Marketing and has diverse qualifications, including PGDIPR Laws, UGC-NET, PGDM, BBA, B.Ed, and CTET. His research interests encompass various areas such as Sales & Distribution Management, Strategic Marketing Management, International Business Management, Marketing of Services, and more. Dr. Sharma's doctoral research focused on the impact of Ingredient Branding on Customer Satisfaction for High Involvement Products in Delhi/NCR region. Apart from his academic roles, Dr. Sharma is a faculty subject expert for CBSE, New Delhi, involved in drafting skill courses in Marketing & Commercial Applications. He has authored three books for students and actively engages in NBA accreditation work, serving on the Board of Examiners for various universities. Dr. Sharma is a certified auditor for Educational Organizations Management System (EOMS) 21001:2018 and ISO 9000QMS standards. He is also recognized as an Entrepreneurship & Skill Trainer by Wadhwani Foundations – National Entrepreneurship Network (NEN). His contributions extend to international publications, including a co-authored book chapter, and he has presented papers at numerous national and international conferences. Dr. Mayank Sharma's profile is marked by a commitment to education, extensive research, and valuable contributions to the field of Marketing and International Management.

Publications

Navigating the Ethical Landscape: AI's Impact on Academic Research and Integrity
Navigating the Ethical Landscape: AI's Impact on Academic Research and Integrity
Shivam Bhardwaj, Mayank Sharma, Jitendra Kumar Dixit, Vivek Agrawal, Sucheta Agarwal, Ankit Saxena. © 2024. 12 pages.
This research delves into the complex and multifaceted relationship between artificial intelligence (AI) and ethical considerations in academic research. Using literature review...