Markos Kourgiantakis

Markos Kourgiantakis is an Associate Professor at the Department of Business Administration and Tourism, Hellenic Mediterranean University, Crete, Greece. He has extensive experience in the private sector as a business consultant. His research interests focus on e-business, marketing, consumer behaviour and tourism marketing. He has publications on these topics in a range of scientific journals.

Publications

Hotel Mobile Apps as a Marketing Tool: The Case of Five-Star Hotels in Crete
Hotel Mobile Apps as a Marketing Tool: The Case of Five-Star Hotels in Crete
Nikolaos Trihas, Eirini Antaloudaki, Markos Kourgiantakis. © 2024. 12 pages.
The huge increase in the use of smartphones and other mobile devices has created new marketing opportunities for tourism businesses and organizations. The aim of this chapter is...
The Influence of Mobile Devices on the Travel Behavior of Millennials (Gen Y)
The Influence of Mobile Devices on the Travel Behavior of Millennials (Gen Y)
Nikolaos Trihas, Maria Soumala, Markos Kourgiantakis. © 2023. 20 pages.
The purpose of this chapter is to explore the use of mobile devices (i.e., smartphones, smartwatches, tablets) by Generation Y (Millennials), in the three phases of travel...