Maria Elena Aramendia-Muneta

Maria Elena Aramendia-Muneta is an associate professor at Universidad Pública de Navarra, she has experience of researching and management in EU projects of Horizon 2020, Interreg IVC and Leonardo Da Vinci- Innovation Transfer. Her primary research fields are digital marketing, digital business and the application of ICTs in the enhancement of firms competitiveness

Publications

Digital Marketing Tools and Market Trends in the Skincare Industry: Consumer Behavior and Sales Growth Insights
Digital Marketing Tools and Market Trends in the Skincare Industry: Consumer Behavior and Sales Growth Insights
Lierni Castilla-Miguel, Maria Elena Aramendia-Muneta. © 2024. 34 pages.
The primary goal of the research is to investigate the efficiency of various digital marketing tools in the skincare industry, as well as to assess market trends and customer...
Exploring Spain's Economic History: Navigating the Nexus of Sustainable Tourism and Crisis Transformation
Exploring Spain's Economic History: Navigating the Nexus of Sustainable Tourism and Crisis Transformation
Andrea Benito-Lacuey, Maria Elena Aramendia-Muneta, Irene Gómez-Cámara. © 2024. 25 pages.
This study examines Spain's economic history within the context of the 2008 financial crisis and the COVID-19 pandemic, focusing on sustainable tourism and economic...
Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement
Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement
Naiara Martinicorena-Goñi, Maria Elena Aramendia-Muneta. © 2023. 28 pages.
About 1,000 million users are active on Instagram monthly, and the number of daily users is 500 million. Fifty percent of Instagrammers follow at least one business account, and...
Social Media Marketing Strategies in the Lingerie Industry: The Case of Valentine's Day Campaign in Spain
Social Media Marketing Strategies in the Lingerie Industry: The Case of Valentine's Day Campaign in Spain
Ana De Miguel-Pérez, Maria Elena Aramendia-Muneta. © 2022. 33 pages.
This chapter presents a qualitative and quantitative analysis on the comparison of social media audience, social posts, and engagement over Instagram, Facebook, and Twitter for...
European Capital of Smart Tourism: An Initiative to Promote the Tourism Industry
European Capital of Smart Tourism: An Initiative to Promote the Tourism Industry
Maria Elena Aramendia-Muneta. © 2020. 11 pages.
This theoretical chapter tries to underpin the European Capital of Smart Tourism initiative that was launched in 2018 for the cities of the European Union. It therefore starts...
Open Social Innovation: An Approach to Public Organizations
Open Social Innovation: An Approach to Public Organizations
Amaya Erro-Garcés, Maria Elena Aramendía-Muneta. © 2020. 16 pages.
Three public European case studies are presented as an evaluation of a preliminary test of an adapted questionnaire to measure open social innovation. Findings include the...
e-Bridge to Mobility: A Non-Formal Online Learning European Platform
e-Bridge to Mobility: A Non-Formal Online Learning European Platform
Maria Elena Aramendia-Muneta, Juan Ramón Galarza-Lanz, Marta Mañas-Larraz. © 2013. 20 pages.
Its main goal is teaching English, German, and Spanish, and gaining knowledge about the country that the project participant intends to visit. The products and information...