Mara Franco

Mara José Sousa Franco has a Ph.D. in Management and Business Studies - Branch of Marketing and Strategy, from the Faculty of Economics of the University of Porto. She is currently an Assistant Professor at the University of Madeira. She is the President of the Higher School in Management and Technologies of the University of Madeira and the Coordinator of the Centre for Tourism Research, Development and Innovation of Madeira. She has interest in the marketing and strategy research fields with application to the tourism sector.

Publications

Cultural, Gastronomy, and Adventure Tourism Development
Cultural, Gastronomy, and Adventure Tourism Development
Rui Alexandre Castanho, Mara Franco. © 2024. 407 pages.
In the industry of global tourism, a pressing issue surfaces—the need to comprehend the transformative convergence of cultural exploration, gastronomic wonders, and adventurous...