Manuela Guerreiro

Auxiliary Professor at University of Algarve (Portugal). PhD in Economic and Management Sciences, Msc in Cultural Management, and graduated in Communication Sciences. Director of the Master in Marketing Management. Co-coordinator of the Research Centre CinTurs. Research interests: Marketing and tourism, especially in brand management and place branding, consumer behavior, e-Marketing and social media, tourism experiences, arts, and events Marketing. Researcher at CinTurs.

Publications

Storytelling and Experience Design in Heritage Tourism
Storytelling and Experience Design in Heritage Tourism
Meghan Claire Beevor, Ana Cláudia Campos, Maria Manuela Guerreiro. © 2022. 21 pages.
Stories have long been a central component to the interpretation of people, culture, and place. Recent research has substantiated the importance of storytelling in heritage...
Handbook of Research on Resident and Tourist Perspectives on Travel Destinations
Handbook of Research on Resident and Tourist Perspectives on Travel Destinations
Patrícia Pinto, Manuela Guerreiro. © 2020. 529 pages.
Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism...
Overtourism: A Systematic Review of Literature
Overtourism: A Systematic Review of Literature
Fatima Lampreia Carvalho, Manuela Guerreiro, Nelson Matos. © 2020. 25 pages.
This chapter conceptualises the notion of overtourism by providing a systematic literature review mapping the existing research knowledge. The mapping exercise benefits from...
Experience Economy Domains in Tourism: Extending the Knowledge and Understanding of Experiences
Experience Economy Domains in Tourism: Extending the Knowledge and Understanding of Experiences
Nelson de Matos, Julio Mendes, Manuela Guerreiro. © 2020. 16 pages.
The experience economy captivated the attention of academia and industry managers regarding how to engage and create memorable experiences for customers. The extensive literature...
Measuring Attendees' Cultural Event Experiences: Insights From 365 Algarve
Measuring Attendees' Cultural Event Experiences: Insights From 365 Algarve
Magda Wikesjö, Manuela Guerreiro, Patrícia Pinto, Dália Paulo. © 2020. 17 pages.
This chapter explores the concept of cultural event experience, as the interaction between an individual and the cultural event environment, altered by the level of engagement...