Manoj Kumar

Manoj Kumar currently working as Associate Professor in the Institute of Management, Commerce and Economics at Shri Ramswaroop Memorial University, having an experience of more than 18 years in the field of accounting and finance. He holds a doctorate degree in Commerce, from the Department of Commerce, University of Lucknow. His area of research includes Mobile Banking, Artificial Intelligence, Insolvency Resolution, Management Accounting. He is having many publications in various Scopus Indexed and national and international journal, presented many papers in national and international conferences and attended large number FDPs and QIP’s to update his knowledge

Publications

Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
Karnika Srivastava, Manoj Kumar, Rinki Verma, Pratibha Maurya. © 2024. 23 pages.
The present study develops and examines a research model extending from the Delone and Mclean information system success model by integrating perceived innovation of IT...
Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices: A Strategic Imperative for Competitive Advantage
Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices: A Strategic Imperative for Competitive Advantage
Shreyanshu Singh, Rinki Verma, Afeefa Fatima, Manoj Kumar. © 2024. 29 pages.
This study investigates the intricate relationship between Environmental, Social, and Governance (ESG) practices and their influence on brand reputation and customer loyalty...
Brand Extension in FMCG Sector Through Social Media Enabled CRM and Investigating Its Impact on Brand Equity
Brand Extension in FMCG Sector Through Social Media Enabled CRM and Investigating Its Impact on Brand Equity
Rinki Verma, Manoj Kumar. © 2022. 36 pages.
Web technologies have enabled companies to have a personalized and interactive relationship with the customers, thus engaging customers in improved experience. The disruptive...