Manoj Kumar Mishra

Manoj Kumar MishraManoj Kumar Mishra is currently working as an Assistant Professor in School of Management at OP Jindal University. He is pursuing his Ph.D from Jagannath University Jaipur, India on “Green Entrepreneurship”. He did his MBA from VTU with a specialization in marketing and graduated from AKTU. He has presented several research papers in many national and international conferences including presentations at IITs and IIMs. His papers are published in various journals of National Repute which include Scopus-indexed and UGC –Care Listed Journals. Mr Mishra has conducted two workshops and six FDPs on research methodology across different institutes in India.

Publications

Skill Augmentation for Employability: A Descriptive Study
Skill Augmentation for Employability: A Descriptive Study
Manoj Kumar Mishra, Akanksha Upadhyaya. © 2024. 24 pages.
Hypothesis testing using IBM SPSS Statistics 21 has been used for analyzing the outlook of individuals towards pursuing additional skill courses. The dataset attains sufficiency...
E-Word of Mouth and Purchase Intention: The Mediating Role of Attitude Towards Social Media Advertising and Consumer Engagement
E-Word of Mouth and Purchase Intention: The Mediating Role of Attitude Towards Social Media Advertising and Consumer Engagement
Manoj Kumar Mishra, Nidhi Sharma, Sunil Kumar. © 2023. 9 pages.
The aim of the study is to investigate the effect of e word of mouth, consumer engagement, and attitude towards social media advertising on purchase intention of consumers...
Challenges Faced by Affiliated Institutions (Tier- II) in Outcome-Based Education (OBE) Implementation: A Literature Survey
Challenges Faced by Affiliated Institutions (Tier- II) in Outcome-Based Education (OBE) Implementation: A Literature Survey
Sunil Kumar, Anshu Lochab, Manoj Kumar Mishra. © 2023. 12 pages.
The objective of this study is to identify the issues affiliated institutions faced during the effective implementation of outcome-based education (OBE). The literature from both...
Customer Empowerment, Customer Retention, and Performance of Firms: Role of Innovation and Customer Delight as Mediators Through Satisfaction
Customer Empowerment, Customer Retention, and Performance of Firms: Role of Innovation and Customer Delight as Mediators Through Satisfaction
Manoj Kumar Mishra, Leena Singh. © 2023. 21 pages.
This study looked into how customer empowerment affects a company's performance (i.e., a bank). The relationship between customer empowerment and the firm's performance...