Mani Tyagi

Mani Tyagi is Asst Prof at Manav Rachna International University.

Publications

Neuroscience Marketing: A New Age Marketing
Shenki Tyagi, Mani Tyagi, Ashish Kumar Srivastava, Shefali Saluja. © 2024. 15 pages.
The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli...
Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace
Shenki Tyagi, Mani Tyagi. © 2024. 19 pages.
In the rapidly evolving landscape of the global workplace, the amalgamation of multicultural and multigenerational dynamics presents both challenges and opportunities for leaders...
Consumer Experience and Decision-Making in the Metaverse: Marketing 2.0 Beyond Traditional Boundaries
Mani Tyagi, Shenki Tyagi. © 2024. 21 pages.
Traditional advertising channels are being reimagined and transformed in this virtual space, offering marketers unprecedented opportunities to connect with consumers on a deeper...
Automated Wealth Management: Exploring the Evolution and Impact of Robo-Advisors in Finance
Mani Tyagi, Kirti Khanna. © 2024. 10 pages.
This paper presents a comprehensive investigation into the transformative landscape of wealth management through the lens of robo-advisors. The evolution of automated wealth...