Mani Tyagi

Mani Tyagi is an educator and researcher. She has 9+ years of experience in Industry and Academics. She is proficient in Marketing, International Business and Corporate Training. Dr. Mani is a White Belt Holder of Six Sigma and a certified Project Manager from MSI, USA. Dr. Mani has 09 copyrights in her name, registered under Government of India. She is a fellow member of NSDC's leading training partner. She has 20+ Research Papers in her credit published in Scopus indexed journals and UGC care. She has reviewed one of the famous books by McGraw Hill Education, titled as “Business Research Methods” by Donald R. Cooper. In her academia, she has several certification courses from IIT Bombay and IIM Bangalore.

Publications

Neuroscience Marketing: A New Age Marketing
Neuroscience Marketing: A New Age Marketing
Shenki Tyagi, Mani Tyagi, Ashish Kumar Srivastava, Shefali Saluja. © 2024. 15 pages.
The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli...
Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace
Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace
Shenki Tyagi, Mani Tyagi. © 2024. 19 pages.
In the rapidly evolving landscape of the global workplace, the amalgamation of multicultural and multigenerational dynamics presents both challenges and opportunities for leaders...
Consumer Experience and Decision-Making in the Metaverse: Marketing 2.0 Beyond Traditional Boundaries
Consumer Experience and Decision-Making in the Metaverse: Marketing 2.0 Beyond Traditional Boundaries
Mani Tyagi, Shenki Tyagi. © 2024. 21 pages.
Traditional advertising channels are being reimagined and transformed in this virtual space, offering marketers unprecedented opportunities to connect with consumers on a deeper...
Automated Wealth Management: Exploring the Evolution and Impact of Robo-Advisors in Finance
Automated Wealth Management: Exploring the Evolution and Impact of Robo-Advisors in Finance
Mani Tyagi, Kirti Khanna. © 2024. 10 pages.
This paper presents a comprehensive investigation into the transformative landscape of wealth management through the lens of robo-advisors. The evolution of automated wealth...