Mallikharjuna Rao Jitta

Jitta Mallikharjuna Rao is a Ph.D Research Scholar in Marketing stream in GITAM School of Business, GITAM University located at Visakhapatnam, India. His educational background includes a Bachelor of Technology (B.Tech) degree in Mechanical Engineering from Jawaharlal Nehru Technological University which he obtained in 1994. He started his professional career as a Management Trainee in Steel Authority of India Limited (SAIL) in 1995 and worked till 1998 as Jr Manager. He later joined at Vizag Steel Plant, Rashtriya Ispat Nigam Limited (RINL) in Visakhapatnam. He has pursued his Master of Business of Administration (MBA) while working at Vizag Steel Plant from Indira Gandhi National Open University (IGNOU). Spanning from 1998 to 2006 he held various roles in Steel Melting Shop of Vizag Steel Plant. In 2007 Jitta assumed the role of Technical Advisor to Chairman cum Managing Director of RINL marking a transition to the corporate office. Presently he is working as Deputy General Manager & TA to CMD at RINL. Concurrently, he has embarked on a part-time Ph.D. journey at GITAM University, focusing his research endeavors within the realm of marketing.

Publications

Influencer Marketing in the Age of Metaverse
Influencer Marketing in the Age of Metaverse
Anuradha Yadav, Vijaya Kittu Manda, Mallikharjuna Rao Jitta. © 2024. 28 pages.
The metaverse is an emerging virtual frontier that is becoming a new marketing channel for brands to showcase their products and services. Brands can now use the services of...