Mai Kikumori

Mai Kikumori is an Associate Professor of Marketing, the College of Business Administration, Ritsumeikan University, Osaka. She received her B.A., M.A., and Ph.D. in Marketing from Keio University. Her research interests are in marketing and consumer behavior. She focuses especially on the effects of online word-of-mouth.

Publications

Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Akinori Ono, Mai Kikumori. © 2019. 13 pages.
Electronic word of mouth (eWOM) on products and services is getting more important in consumer behavior as well as marketing communication. Regarding the issue, marketing and...
Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Akinori Ono, Mai Kikumori. © 2018. 12 pages.
Electronic word of mouth (eWOM) on products and services is getting more important in consumer behavior as well as marketing communication. Regarding the issue, marketing and...