Mahmud Habib Zaman

Mahmud Habib Zaman is currently serving as Senior Lecturer at the Department of Marketing & International Business, School of Business and Economics at North South University. Mr. Zaman completed his Master’s degree from Queen Mary, University of London majoring in International Management & Marketing. During his academic services, Mr. Zaman has taught in several renowned universities in Bangladesh including Institute of Business Administration (IBA), University of Dhaka, American International University – Bangladesh (AIUB) and Independent University Bangladesh. Mr. Zaman has published a good number of article which are ranked by Australian Business Deans Council (ABDC) and indexed by Thomson Reuters Emerging Sources Citation & Scopus. His research interest are concentrated in the field of Consumer Behavior (including that of Bottom of Pyramid Markets), Service marketing and rural marketing. Mr. Zaman is also currently the Head of the Self-Assessment Committee (SAC) of the Institutional Quality Assurance Cell (IQAC) at North South University. IQAC is a joint project of the World Bank and University Grants Commission (UGC) of Bangladesh under Higher Education Quality Enhancement Project (HEQEP). Moreover, Mr. Zaman is also serving as the marketing consultant for a renowned Life Insurance company in Bangladesh; i.e. National Life Insurance Co. Ltd.

Publications

E-Service Quality and Trust on Customer's Patronage Intention: Moderation Effect of Adoption of Advanced Technologies:
Muhammad Sabbir Rahman, Md Afnan Hossain, Mahmud Habib Zaman, Mahafuz Mannan. © 2020. 17 pages.
The extensive development of electronic gadgets along with technology-oriented communication tools has created a significant impact on the realm of online retail banking...
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain. © 2019. 171 pages.
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the...