Mahmoud Abdulai Mahmoud

Mahmoud Abdulai Mahmoud is an Associate Professor of Marketing in the Department of Marketing and Entrepreneurship, University of Ghana Business School. Professor Mahmoud’s main research interest is in market orientation, tourism, and sustainability marketing. He has published extensively in internationally peer-reviewed academic ranked journals and presented many papers at international conferences.

Publications

Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Michael Boadi Nyamekye, George Cudjoe Agbemabiese, Mahmoud Abdulai Mahmoud, Patrick Amfo Anim, Emmanuel Arthur, Gloria Ama Konadu Sraha, Fidelis Quansah. © 2024. 24 pages.
Artificial intelligence (AI) and technology's possibilities and influence on marketing are crucial and well-known. ChatGPT is a new AI-powered technology that has caused a...
The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
Ernest Kafui Kwasi Tsetse, Mahmoud Abdulai Mahmoud, Elikem Chosniel Ocloo, Emmanuel Kofi Agbesi. © 2023. 21 pages.
Using a survey method, the study used responses from 313 Ghanaian tourism businesses in selected regions and the PLS-SEM in analysing the data. The study established that...