Maha al Jahwari

Maha al Jahwari has a master’s degree in accounting and financial management from Essex University/ United Kingdom and a Bachelor's degree in Finance from Sultan Qaboos University. She has 3 years of experience in the academic field as a senior lecturer at the management studies department at Middle East College.

Publications

How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
Ali al Kalbani, Badriya Al Balushi, Maha al Jahwari, Maryam al Rashdi, Jouhara al Habsi. © 2023. 27 pages.
This chapter investigates integrating sustainability principles into marketing strategies, transforming the 4Ps (product, price, promotion, place) into the sustainable framework...