Madhvendra Misra

Madhvendra Misra is Associate Professor at the Department of Management Studies at IIIT Allahabad. He has around 20 years of experience in management education. He has his PhD in the area of marketing and current research interest are business strategy, business process change, business excellence and digital marketing issues. Academics to him is a way of life where in he explorers and unravels the social and academic schema to bring out innovative research which has social and economic application. He regularly contributes to international journals, has to his credit scores of publications in highly reputed international journal. He is regularly invited to deliver technical lectures on Management and related area at national level institution like DRDO etc. He is known for his keen interest in social entrepreneurship and also act as motivational speaker for promoting start up culture amongst engineering students and professional.

Publications

A Study on CSR Eco-System in India
A Study on CSR Eco-System in India
Kuldeep Singh, Madhvendra Misra, G. Vinodini Devi. © 2024. 31 pages.
This chapter provides a critical look at the definition of CSR based on the subject matter literature available. Because CSR is an emerging term in both definition and reality...