Madhava Priya Dananjayan

Madhava Priya Dananjayan is Assistant Dean – Academics, Assistant Professor of Finance and Chair – International Relations, teaching Finance Courses at LIBA. She was awarded the Research scholarship by WFI- Ingolstadt and AUDI, Germany. She has over 5 years of corporate expe- rience in capital markets in various roles and 11 years of experience in teaching. Her research interests include Capital Market, Behavioural Finance and Financial Mod- elling. She has presented more than 50 research papers in various conference and has published papers in Interna- tional and National peer reviewed journals. She has also conducted several conference and FDP. She is a registered research guide with the University of Madras.

Publications

FOMOphobia: The Psychological Drivers of OTT Media Consumption Through Social Comparison, Self-Esteem, and Anxiety
FOMOphobia: The Psychological Drivers of OTT Media Consumption Through Social Comparison, Self-Esteem, and Anxiety
Sridevi Gopakumar, Madhava Priya Dananjayan. © 2024. 24 pages.
In the era of social media, where users have easy access to a constant stream of updates about their peers' lives, individuals may dread missing out on social events...
Decoding Digital Learning Outcomes Among Diverse Learners: A Study on the Effects of MOOCs
Decoding Digital Learning Outcomes Among Diverse Learners: A Study on the Effects of MOOCs
Abisha Aseervatham, Madhava Priya Dananjayan. © 2023. 16 pages.
The democratization of online platforms through technological advancements has helped in the growth of new tools for digital learning. The global pandemic in 2019 accelerated the...
FinTech Paving the Way for Sustainable Social Entrepreneurship: India's Journey Towards SDG Achievement
FinTech Paving the Way for Sustainable Social Entrepreneurship: India's Journey Towards SDG Achievement
Madhava Priya Dananjayan, Sridevi Gopakumar, Parthasarathi N.. © 2023. 30 pages.
The potential of financial technology to foster sustainable social entrepreneurship in India and contribute to the attainment of the United Nations' sustainable development...
Digital Marketing in a New Age Economy
Digital Marketing in a New Age Economy
Indira Ananth, Madhava Priya Dananjayan. © 2019. 20 pages.
Digital marketing has developed enormously over the past few years. India saw a 100% rise in social media users last year according to IAMAI. India's e-commerce market went...
Digitalization and Growth of Small Businesses
Digitalization and Growth of Small Businesses
Indira Ananth, Dananjayan Madhava Priya. © 2019. 18 pages.
On November 8, 2016, Government of India declared demonetization of all Rs. 500/- and Rs.1000/- currency notes towards a cashless society and create a digital India. The point of...