Luis Bettencourt Moniz

Luis Bettencourt Moniz is a professor, author and founder of the foxp2 platform for the analysis of brand engagement in social networks. Invited Professor IPAM, UCP, Universidade Europeia, IADE and Escola Superior de Comunicação Social. He coordinates 3 graduate courses: Executive Master Digital Marketing in Universidade Europeia; Data Science Applied to Marketing in IPAM and Marketing Research and Analytics in IPAM. He has been dedicated to the areas of Marketing Analytics, Marketing Intelligence, Digital Marketing Metrics and Data Science Applied to Marketing. He holds a Master's degree in Information Management by NOVA IMS. He has a degree in Statistics and Information Management from Universidade Nova de Lisboa. He studied Philosophy at Universidade Católica Portuguesa. He was marketing director of SAS Software and ESRI. He is co-author of several books on Marketing Metrics. He is president of ALUMNI at NOVA IMS and vice-president of Data Science Portuguese Association (DSPA).

Publications

Data-Driven Marketing for Strategic Success
Data-Driven Marketing for Strategic Success
Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz. © 2024. 459 pages.
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers...
Introduction to Data-Driven Marketing
Introduction to Data-Driven Marketing
Albérico Travassos Rosário, Rui Cruz, Luis Moniz, José Figueiredo. © 2024. 36 pages.
Data-driven marketing has emerged as a transformative force in modern marketing, leveraging insights from data analysis to inform strategic decision-making. This chapter delves...
Predictive Analytics for Customer Behavior
Predictive Analytics for Customer Behavior
Albérico Travassos Rosário, Rui Cruz, Luis Bettencourt Moniz, Joaquim A. Casaca. © 2024. 36 pages.
Predictive analytics have become indispensable tools for implementing data-driven strategies and decisions. These innovations are used to predict future activities, thereby...