Lorena Clara Mihăeş

Lorena Clara Mihaes has taught English for Specific Purposes at the University of Bucharest since 2014. She holds a BA in English and French, an MA in Literary Translation, and a PhD in Philology. Her PhD thesis dwells on the narrative unreliability in the novels of Kazuo Ishiguro. She has translated several fictional books from English for various publishing houses. Her interests include pragmatics, stylistics, cognitive studies, translation studies and, more recently, blended learning in higher education.

Publications

Advertising With Humour: A Pragmatic and Semantic Investigation
Advertising With Humour: A Pragmatic and Semantic Investigation
Lorena Clara Mihăeş, Manuela Epure. © 2022. 15 pages.
The chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge (the...
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Lorena Clara Mihăeş, Raluca Andreescu, Anda Dimitriu. © 2021. 467 pages.
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the...
“Nothing Spreads Like Fear”: Narrative Immersion in Soderbergh's Contagion
“Nothing Spreads Like Fear”: Narrative Immersion in Soderbergh's Contagion
Lorena Clara Mihăeş, Anda Dimitriu. © 2021. 16 pages.
The present chapter looks at the way fear is depicted in Soderbergh's 2011 thriller Contagion and how the onlooker is dragged along into feeling the fear. Without using a...
English for Specific Purposes in the Digital Age: The University of Bucharest in the Context of the European Union
English for Specific Purposes in the Digital Age: The University of Bucharest in the Context of the European Union
Lorena Clara Mihăeş. © 2021. 20 pages.
The information revolution has enhanced the role of English as the lingua franca of global communication and has dramatically increased the demand for academic English courses...
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Manuela Epure, Lorena Clara Mihăeş. © 2019. 333 pages.
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and...
Insights Into University-Business Cooperation in the Information Society: A Romanian Project for Higher Education
Insights Into University-Business Cooperation in the Information Society: A Romanian Project for Higher Education
Lorena Clara Mihăeş, Manuela Epure. © 2019. 29 pages.
This chapter dwells on the state of university-business cooperation within the European Union, with special attention to the situation in Romania. The discussion is...
Integrated Marketing Communication and the Ethics of Advertising
Integrated Marketing Communication and the Ethics of Advertising
Manuela Epure, Lorena Clara Mihăeş. © 2019. 27 pages.
This chapter explores the marketing communication process at all its stages, unveiling the vulnerable aspects and raising awareness about ethical issues. Advertising is a...
Advertising With Humour: A Pragmatic and Semantic Investigation
Advertising With Humour: A Pragmatic and Semantic Investigation
Lorena Clara Mihăeş, Manuela Epure. © 2019. 15 pages.
The present chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge...
Communication Matters: Upgrading the Communicative Approach to ESP Through Smartphones
Communication Matters: Upgrading the Communicative Approach to ESP Through Smartphones
Lorena Clara Mihăeş, Anda Dimitriu. © 2019. 20 pages.
The chapter deals with the potential of smartphones for the ESP class, which is currently taught within a communicative framework at the University of Bucharest. The study begins...
Technology-Integrated Teaching and Assessment: ESP at the University of Bucharest
Technology-Integrated Teaching and Assessment: ESP at the University of Bucharest
Lorena Clara Mihăeş. © 2018. 19 pages.
The information revolution has enhanced the role of English as the lingua franca of global communication and has dramatically increased the demand for academic English courses...