Liliane Cristina Segura

Liliane Segura has a PhD in Finance within the field of Administration from Mackenzie Presbyterian University, Master's degree in Strategy from FEA-USP. Bachelor's degree in Accounting from FEA-USP. Post-doctorate in Administration from the University of Salamanca (Spain), Specialization from CSU - Fresno in Entrepreneurship Business Plan at California State University, Fresno, United States. Certified by IACAFM (International Association of Certified Accountants and Financial Managers) in IFRS. Currently serving as the Coordinator of the Undergraduate Accounting Program at Mackenzie Presbyterian University. Works as a professor and researcher at Mackenzie Presbyterian University in undergraduate, graduate, and doctoral programs (PPG-CFE). Additionally, teaches various MBAs and in-company courses. Actively participates in national and international projects funded by CAPES and international funding agencies. Director partner at Open-book Accounting and Financial Advisory. Consultant and partner at L&L Segura in the financial and accounting area. Possesses extensive experience in the financial and accounting sectors of retail companies. Research interests include Corporate Governance, Corporate Social Responsibility, Corporate Finance, and Corporate Accounting.

Publications

Financial Planning for SMEs: A Literature Review
Financial Planning for SMEs: A Literature Review
Liliane Cristina Segura, Claudia Vasconcellos Silva, Ana Clara Borrego, Filipe Caetano. © 2023. 12 pages.
The present work aims to carry out a bibliometric analysis of financial planning in SMEs. The general objective of this article is to analyze the articles published in the last...
Accounting Planning for Acceleration in Small Companies: A Case in a Brazilian Beauty Hair Company
Accounting Planning for Acceleration in Small Companies: A Case in a Brazilian Beauty Hair Company
Erika Borges Ferreira, Liliane Cristina Segura, Ana Lucia Fontes de Souza Vasconcelos, Rute Abreu. © 2023. 15 pages.
To develop an interventionist proposal, a professional qualification program was developed, with a portfolio of management tools offered in a learning trail (or knowledge trail...
Financial Analysis During the Pandemic and New Consumption: Oil and Gas Sector
Financial Analysis During the Pandemic and New Consumption: Oil and Gas Sector
Liliane Cristina Segura, Murillo Jose Torelli Pinto. © 2021. 14 pages.
The economic consequences of the COVID-19 pandemic are not yet known. It is, however, observed that the consumptions in the world have changed dramatically in 2020, and it will...
Idle Costs in the Pandemic
Idle Costs in the Pandemic
Liliane Cristina Segura, Fernando Nascimento Zatta, Henrique Formigoni, Wellington Gonçalves. © 2021. 15 pages.
This chapter focuses on a crucial crisis issue with consequences that have affected many companies worldwide, the spread of the COVID-19 pandemic. Deliveries were cancelled, and...