Leif Marcusson

Leif Marcusson is Assistant Professor at Linnaeus University, School of Business and Economics. His research interests include project management, decision making, organizational development and digital commerce. He has several years of experience from the IT project management field and from systems and organizational development within Swedish industry e.g. SAAB and public sector e.g. the Swedish national defence and the county council. Besides, he has written textbooks about projects e.g. project planning and project management.

Publications

The Role of Mechanics in Gamification: An Interdisciplinary Perspective
The Role of Mechanics in Gamification: An Interdisciplinary Perspective
Miralem Helmefalk, Siw Lundqvist, Leif Marcusson. © 2023. 21 pages.
With regard to the contemporary discussion of gamifying processes in various domains, it is obvious that there exists a naive notion that simply adding...
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Miralem Helmefalk, Leif Marcusson. © 2020. 319 pages.
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become...
Gamification Is
Gamification Is
Leif Marcusson. © 2020. 27 pages.
Gamification is the use of game mechanics in non-game situations for the players' / users' own goals by strengthening their intrinsic motivation. Game mechanics can for...
Teachers´ View of Servicescape: Experience From a Gamified Distance Course
Teachers´ View of Servicescape: Experience From a Gamified Distance Course
Leif Marcusson, Siw Lundqvist. © 2020. 28 pages.
It is well-known that student motivation is an important factor for achieving good learning results. This is no less interesting for distance courses where the students usually...
Core Competencies' Core Context!
Core Competencies' Core Context!
Leif Marcusson, Siw Lundqvist. © 2019. 21 pages.
This chapter stresses the importance of putting core competence in its specific and accurate context to optimize its usefulness. Otherwise, the value might easily erode or even...
The Role of Mechanics in Gamification: An Interdisciplinary Perspective
The Role of Mechanics in Gamification: An Interdisciplinary Perspective
Miralem Helmefalk, Siw Lundqvist, Leif Marcusson. © 2019. 24 pages.
With regard to the contemporary discussion of gamifying processes in various domains, it is obvious that there exists a naive notion that simply adding...
Applying a Core Competence Model on Swedish Job Advertisements for IT Project Managers
Applying a Core Competence Model on Swedish Job Advertisements for IT Project Managers
Leif Marcusson, Siw Lundqvist. © 2016. 19 pages.
Recruitments of IT project managers are costly and time-consuming, which makes it important to handle them effectively. IT project managers' key function in IT projects...