Leena Jenefa

Leena Jenefa , working as an Associate Professor in Hindustan Institute of Technology and Science, Chennai India, Prior that she worked in Vel Tech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Avadi, Chennai. She is having 19 years of experience in the teaching field. Prior to joining to Vel Tech -Chennai, she worked in Tecnia Institute of Advanced Studies-Delhi, DMI- St. Eugene University-Zambia, Linton University affiliated to University of East London-Malaysia

Publications

Redesigning of Marketing Mix Elements Affecting Medical Tourism Through Artificial Intelligence (AI)
Redesigning of Marketing Mix Elements Affecting Medical Tourism Through Artificial Intelligence (AI)
Karuppasamy Ramanathan, Leena Jenefa, AL.Rubaye Ahmed Hussein Radhi. © 2024. 19 pages.
The medical tourism industry is a complex field in the world and has third position among competitive industries. The purpose of this study is to look into the components of the...
An Exploration of Consumer Engagement Strategies Through the Lens of Artificial Intelligence in Marketing Personalization
An Exploration of Consumer Engagement Strategies Through the Lens of Artificial Intelligence in Marketing Personalization
S. Thandayuthapani, P. Thirumoorthi, P. Elantheraiyan, Leena Jenefa, M. Selvakumar. © 2024. 18 pages.
The study uses consumer involvement theory to examine AI's potential to change marketing through personalization. Using client data and past encounters, AI may adapt...