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About Us

Lars-Erik Casper Ferm

Lars-Erik Casper Ferm is a current Ph.D. student at the University of Queensland Business School. His research focuses on value co-creation, digital marketing, privacy and AI. He has had his research published in leading marketing journals such as the Journal of Retailing and Consumer Services, Psychology & Marketing, the Journal of Strategic Marketing and the Journal of Global Scholars of Marketing Science.

Publications

Ethical Issues of Artificial Intelligence (AI): Strategic Solutions

Ethical issues of AI have become a huge concern dominating government, media, and academic discourse. This chapter sheds light on some of the most pressing ethical issues that...