Kyle Coble

Kyle Coble is a graduate of St. Louis University with a PhD in International Business and Marketing, Dr. Coble enjoys teaching a wide variety of topics in marketing including social media, international and consumer behavior. His research often centers on creativity, subcultures and group to group relations.

Publications

Exploring the Intersection of Digital Marketing and Retail: Challenges and Opportunities in AI, Privacy, and Customer Experience
Exploring the Intersection of Digital Marketing and Retail: Challenges and Opportunities in AI, Privacy, and Customer Experience
James Hutson, Kyle Coble, Naresh Kshetri, Andrew Smith. © 2023. 23 pages.
The objective of this chapter is to examine the impact of emerging technologies, such as AI, NLP, VR, and AR, on the digital marketing landscape. It highlights the transformative...