Khatuna Tabagari

Khatuna Tabagari is a Doctor of Economics, an assistant professor at Guram Tavartkiladze Tbilisi Teaching University, Group Chief at the Service Department of LEPL Revenue Service, an editorial board member at European Business & Management(EBM), ISSN Print: 2575-579X; ISSN Online: 2575-5811, a researcher at Iran Research Department of Georgian Neighborhood Institute of Social and Political Science Faculty of Ivane Javakhishvili Tbilisi State University. She is a co-author of the monograph published in 2021 and more than 25 articles and conferences.

Publications

Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Natia Surmanidze, Keti Tskhadadze, Khatuna Tabagari, Sopiko Tevdoradze, Zurab Mushkudiani. © 2023. 21 pages.
The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories...