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About Us

Kavita Rani

Kavita Rani is a PhD in Human Resources management. She is working as Associate Professor at University School of Business, Chandigarh University. her research interests are Metaverse, HR analytics and Marketing Analytics.

Publications

Ethical Dilemmas in the Metaverse

This research explores the moral ramifications of the metaverse, a virtual environment where users can create and communicate. As consumers spend more time in the digital...

Metaverse: An Innovative Platform for Digital Marketing

In this chapter, the main study focus will be on the emerging opportunities and challenges to the metaverse in digital marketing domain and will provide more detailed scoping...