Kaushal Kishore Mishra

K. K. Mishra is working as a Professor of Marketing at the University School of Business, Chandigarh University, Mohali, Punjab. He has published 26 national and international research papers including three in Scopus-indexed journals and presented 26 papers at national and international conferences. He has 24 years of teaching and research experience. He did his PhD in Strategy formulation for marketing of services in rural Uttar Pradesh from Uttar Pradesh Rajarshi Tandon University, Allahabad. He has qualified for UGC – NET in Management twice.

Publications

Rural Communication Media: Its Impact on the Rural Markets
Rural Communication Media: Its Impact on the Rural Markets
K. K. Kishore Mishra, Swati Priya, Syed Sajid Hussain, Swati Gupta. © 2024. 17 pages.
The chapter aims at analyzing the impact of rural media of communication, which is a blend of conventional rural-centric media and modern mass media, on the rural markets of...
A Study on Rural BPL Households' Perception Towards Financial Inclusion Schemes
A Study on Rural BPL Households' Perception Towards Financial Inclusion Schemes
Harvinder Singh, Kaushal Kishore Mishra, M. P. Singh. © 2024. 14 pages.
The chapter aims to study the respondents' perceptions regarding financial inclusion schemes launched by the government of India. The provision of financial services at...
Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Forecasting
Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Forecasting
Pawan Pant, Kaushal Kishore Mishra, Arvind Mohan. © 2024. 32 pages.
The purpose of this study is to investigate and analyze the role of algorithmic approaches in financial technology, specifically focusing on their impact on forecasting, trading...
The Future of Robo-Advisors in Wealth Management
The Future of Robo-Advisors in Wealth Management
Kaushal Kishore Kishore, Heeba Absar, Pawan Pant, Bhupendra Tripathi. © 2024. 12 pages.
With the introduction of robo-advisors and automated platforms that employ algorithms to manage investment portfolios and offer financial advice, the wealth management industry...
Challenges in Integrating Robo-Advisors Into Wealth Management
Challenges in Integrating Robo-Advisors Into Wealth Management
Pawan Pant, Kaushal Kishore Kishore, Swati Priya, Sunil Kant Mishra, Kavita Dahiya. © 2024. 10 pages.
The incorporation of robo-advisors into wealth management signifies a revolutionary change in the provision of financial services. An outline of the difficulties involved in this...