Katarína Vitálišová

Katarína Vitálišová is an associate professor at the Department of Public Economics and Regional Development of Faculty of Economics, Matej Bel University (EF UMB). She orients her research on the issue of public and local governance, building and maintaining relationships and partnerships between stakeholders, strategic planning of the spatial development and implementation of new approaches in it, including creative and smart cities, places marketing what is represented by more than 130 publications. She is a member of several international expert networks in the field of regional and local development, management and marketing places.

Publications

The Usage of Digital Marketing Tools in City Branding
The Usage of Digital Marketing Tools in City Branding
Anna Vaňová, Darina Rojíková, Katarína Vitálišová. © 2024. 23 pages.
The aim of the chapter is to assess and compare the differences in the approach of European and Slovak cities to city branding with focus on utilisation of digital tools of...
Challenges and Obstacles of Distance Learning in Higher Education: Example of Faculty of Economics, Matej Bel University, Slovakia
Challenges and Obstacles of Distance Learning in Higher Education: Example of Faculty of Economics, Matej Bel University, Slovakia
Katarína Vitálišová, Anna Vaňová, Michal Mešťan. © 2021. 23 pages.
The chapter characterizes the transformation of the learning process from full-time to distance learning on the example of Faculty of Economics, Matej Bel University in Slovakia...